All organizations communicate in some form or fashion. It is always disappointing to see clients invest their limited resources in communication that is not bringing them results. Often a little more upfront, strategic thinking would have saved unnecessary time and expense.
Strategic communication is a process of clearly defining the objectives, goals, audiences, messages and tools to engage audiences, and the strategies to reach them. It includes mechanisms to measure impact and to make midcourse corrections.
I have helped hundreds of organizations craft strategic communication to support the work of the organization, communicate special initiatives or campaigns, launch new products, or to maximize resource development efforts. My communication policy experience includes advocacy on health, education and workforce development.
A former newspaper reporter and seasoned national media relations expert, I am often called on to pitch media, place op-eds or to secure editorial board meetings.